Reposted with permission from the Canadian Barista Institute:
The early days of the third wave coffee movement were successful ones because third wave cafes were dedicated to brewing quality, fresh coffee and providing a customer experience that was a combination of education, hospitality and speed. But somewhere along the way the third wave coffee movement mutated into what is referred to as the fourth wave coffee movement…
Learn More here: https://canadianbaristainstitute.com/blogs/news/why-the-third-wave-coffee-movement-stalled-how-to-kick-start-it-again